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Antony Young Young, from Media Labregular columnfor Stoppress. This week: Aotearoa is one of the first regulators to raise potential concerns about the proposal to merge the omnicom and interpublic group; Trump is about to intervene against the Australian media bargain code? And the impression is not dead, it is a trend!
NZ has just played a key in the mega fusion omnnicom-IPG
The New Zealand Commission of Commerce becameOne of the first regulators to signal possible concerns about the Global fusion proposed between Omnicom and Interpublic Group (IPG)that could see them consolidate the purchase of the media of OMDLike this, Doctoral mediaLike this, Hearts and SciencesLike this, FCB Media and Initiative under an entity.
In a statement of preliminary issues, the commission described fears that the deal could decrease competition in New Zealand’s advertising and media markets – increasing the higher price prospect, reduced quality of service or reduced innovation. While Omnicom and IPG argue that strong competition from players such as WPP, publicly public and independent local will remain, with Comcom scrutiny can define the tone of how other regulators around the world evaluate the agreement.
With almost 20 jurisdictions currently reviewing the merger, including USA, EU and Australia, a challenge from New Zealand could complicate or delay global release. Registration of stakeholders must be delivered by April 9, with a decision directed to May 1.
Tech Titans vs Australia Media: Is Trump about to intervene?
Google, Google and other technology giants are now seeking government help led by Trump toPush against Australia’s media bargaining code, which forces digital platforms to pay to local editors for using their content. The code, introduced in 2021, has already redirected about $ 200 million annually for Australian media companies.
Technology companies say the law is a “coercive and discriminatory tax” for US companies, and they expect Trump’s protectionist posture to support its cause. This leaves New Zealand media companies in Limbo, as the media minister and communications Paul Goldsmith had struggled in his fair digital news negotiation project to watch how similar Australian legislation unfolds.
New bill threatens location ads based on location
If California legislatorsApprove Law AB 1355 this month, can significantly restrict advertisers’ ability to use location dataFor targeted marketing. The bill would prohibit the collection or use of consumer location information without explicit consent and prohibits the sale or inferring data unless necessary to provide a requested service.
Ad industry groups argue that this would severely limit personalized advertising and make it more difficult and more expensive for companies to deliver relevant local content – impacting advertisers and consumers. On the other hand, privacy advocates say the bill would protect Californians from misuse of data and predatory data directors by data brokers. The wide definition of account location data may have complications throughout the digital advertising ecosystem.
Generation Z chooses influencers about Hollywood
With people with an average of six hours of daily time, the battle for attention is fierce – and the creators are winning for forging deeper and more authentic connections With the niche audience.
According to Deloitte’s 19th Annual Digital Media Trends Report, 56% of generation Z and 43% of millennials find social content most relevantthan Legacy Entertainment, with half of each group feeling more personally connected to influencers than to actors.
The impression is not dead – it is a trend!
Printed fashion magazines They are coming back, as well as cameras pointed and fired, vinyl records and retro-impulsion largely for the appetite moved to the nostalgia of generation Z by All vintage things. According to The Guardian,The relaunch of the iconic ID fashion title back on the UK stalls is emblematic of this trendWith the young audience by adopting indie and luxury printing publications as cultural artifacts and design objects.
While conventional impression continues to decrease, titles as stunned andGrazingThey are gaining impulse. Twenty years after release as Britain’s first brilliant weekly, Grazia saw a 46% increase over circulation, with increasing demand causing the release of independent biannual editions focused on beauty and interiors.
Paws, claws and outdoors
The PET -food brand Dreamies and its British agency Adam & Eve DDB let cats get out of the bag with this London Billboard campaign that falls standing!
Italy has just printed a paper totally done by AI
The Italian newspaper Il Foglio said it wasthe first in the world to publish an entire printed edition generated entirely by artificial intelligenceIncluding writing, headlines, summaries, quotes and even ironic comments. Nicknamed Il Foglio Ai, the four -page supplement aims to explore how AI could impact journalism and everyday life, with journalists acting only as ready -made creators and readers.
The article generated by AI covered topics that range from Trump and Putin to relationship trends with young Europeans.
Goal Revives ‘Facebook Classic’ Vibrations
Facebook is returning to its roots with a new “Friends Guide”.Bringing the user feeds back on what made the popular platform first: friends and family updates. Rolly in the US and Canada, the new feed offers a separate space for personal posts – photos, birthdays, stories – replacing the current tab of friendship request.
Goal It says the measure is part of a broader effort to make social media feel social again, after years of content oriented to algorithms of influencers and brands that dominate feeds. Although the recommended content is not disappearing, the Friends tab marks a return to “Facebook Classic” vibrations in an era dominated by entertainment led by creators. I’m inside !!
The post around the world: NZ’s concerns with the omnicom-IPG fusion, the impression is not dead, Tech Titans vs Australia first appeared in Stoppress.co.nz.
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