With so many ads competing for attention – interstitial, automatic playback videos and banner ads filling all websites and applications – how much does it really resonate?
And as digital advertising becomes increasingly global, many of the platforms that carry these ads are disconnected from New Zealand – our communities, culture and ways of life.
But there is a form of advertising that cannot be ignored, This is incorporated in the places where we live and pass every day: Out of home (OOH). And it’s not just staying here – it’s thriving.
In OOH! Media, we take advantage of the power of local communities to help brands create authentic and lasting engagement. Our assets are More than just ad panelsThey are part of the fabric of everyday life, gathering people in ways that digital media can never.
Community impact: more than just advertising
OOH! The media exists to “make marks unmissable and public spaces better.” But what ‘best’ really means? It is about providing functional advertising infrastructure that offers public utility and civic value.
- Bus shelters do more than exhibition ads – They provide shelter, safety lighting and run -over support. They are regularly clean and maintained, improving public spaces.
- Retail centers are not just commercial ads of ads; They are the heartbeat of local communities, supporting companies, employment and community connections.
At a time when screens are saturating the landscape of New Zealand, we are still committed to the purpose of the media – every new installation should improve the community that serves.
Creativity: the key to making OOH a must see
Digital ads usually feel intrusive. OOH, on the other hand, offers a better interaction – it does not interrupt the content; It is the content.
But – just being in public spaces is not enough. The brands that get it know know that creativity is king.
The best campaigns don’t take up space – they use it. They play with perspective, interact with the environment and make people stop and look. They transform public spaces into art, sponsored by brands.
Why do humor, simplicity and emotional appeal work so well in OOH? Because there is no jump button. An intelligent slogan in a bus shelter, a digital screen reacting to the weather, a campaign that ‘breaks the fourth wall’ – they stick to people’s minds.
While brands pour millions into on -line ads that are ignored in seconds, OOH remains one of the last spaces where advertisers can create shared cultural moments – something people really talk about.
OOH’s future? Purpose -oriented connection
The smartest brands are not just using OOH to advertise; They are using to contribute. The future is not just about towing walls with features of purpose-oriented infrastructure that adds value to the community.
Make our partnership with BIG STREET BIKERS LOCKY -A game change initiative that combines intelligent micro mobility infrastructure with dynamic advertising opportunities. Locky docks provide free parking and loading stations, funded through our ad model.
It is not just about placing the media to incorporate brands into services that create healthier and carbon-free streets. Positioned in transportation centers, shopping malls and community collection points, docks Locky open new opportunities for advertisers, meeting real public needs.
In addition to advertising, Locky docks serve a broader social objective. The buzz in social media and the growing public demand for more locky docks prove their value. In addition, use data helps quantify the impact of campaigns – reducing emissions, promoting sustainability and creating social good.
With recent expansions in Whangārei, Taupō and more regions in 2025, Locky Docks are a gateway for brands to connect with local communities authentically.
Beyond advertising: building real community connections
In the competitive scenario of the media of New Zealand, the media is more than just ‘points and points’. We created real connections with communities-impulsion to public utility, human-centered creativity and innovative platforms such as Locky Dock.
It’s time to go beyond traditional formats and enjoy the power of the place with OOH media!
The post The Power of Local: Connecting with communities outside the first time appeared in Stoppress.co.nz.
