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YOULla Malmgren stops coffee and prepares all her meals in advance. ‘The Great Moose Migration’, a Swedish trajectory hit, is about to start-and she doesn’t want to miss a moment of the 20-day-24-hour event.
‘Sleep? Forget it. I don’t sleep, ‘she said.
And the 62-year-old is not alone. The show attracted 9 million viewers in 2024, of just under a million when it was first broadcast in 2019. The marathon TV event now has many names around the world, as viewers worldwide agree to locate the movements of the migrant moose.
In the indigenous Swedish, it is called ‘Den Stora Avenue’, which is often translated into English to ‘The Great each drawing’. The show can be viewed by almost everyone on SVT Play, the streaming platform for national broadcaster SVT.
This year, the living stream began a week early due to hot weather, urging the early moose movement. But Ms Malmgren was ready to go with millions of other fans.
The remote cameras of the Livestream will now catch dozens of moose if they swim across the Ingerman River, about 300 kilometers northwest of Stockholm, in the annual spring migration to the pastures of the summer. It takes this week to May 4th.
Not much happens hours at a time, and fans say it’s its beauty.
“I feel relaxed, but at the same time I’m like,” Ah, there’s a moose, oh! What if there is a moose? I can’t go to the toilet! ” Says William Garp Liljefors, 20, who has collected more than 150 Moose Plush toys since 2020.
Slow TV success
‘The Great Moose Migration’ is part of a trend that started in 2009 with Norwegian public broadcaster NRK’s minute of a seven -hour train journey across the southern part of the country.
The slow TV style of programming has spread, with productions in the UK, China and elsewhere. For example, the central Dutch city of Utrecht has installed a ‘fish doorbell’ on a river lock with which liver dream viewers can warn the authorities to keep fish while migrating to the terrain.
Annette Hill, a professor of media and communications at Jönköping University in Sweden, said Slow TV has roots in fact, but does not have the stage and therefore feels more authentic for viewers. The productions enable the audience to relax and see how the journey unfolds.
“It became strange in a strange way because nothing happened catastrophic, nothing spectacular happens,” she said. “But something very beautiful happens in that minute-to-minute moment.”
As an expert and a fan of ‘The Great Moose Migration’, Hill said the living stream helps her slow down her day by following the natural rhythms of spring.
“It’s definitely a moment to have a tranquil, atmospheric environment in my own home, and I really appreciate it,” she said.
Nature in your living room
According to Johan Erhag, SVT’s project manager for ‘The Great Moose Migration’, the calming effect to the crew extends.
“Everyone who works with it falls in their normal tension,” he said.
The Eland has been on the route for thousands of years, making it easy for the crew to know where to lie about 20,000 meters (almost 12 miles) cable and place 26 remote cameras and seven night cameras. A drone is also used.
The crew of up to 15 people work from SVT’s control room in Umeå and produce the show at a distance to prevent the migration from interfering.
SVT will not say how much the production costs, but Erhag said it was cheap if he aired the 506 hours of footage last year.
Erhag said Sweden has always been fascinated by the approximately 300,000 moose roaming in their bush. The largest animal of the Scandinavian country is known as ‘King of the Forest’. A bull can reach 210 inches (6 feet 10 inches) on the shoulder height and weigh 450 kilograms (992 pounds).
Despite their size, the herbivores are typically shy and lonely.
“We don’t really see it very often. You see it regularly if you drive maybe once or twice in your life, ‘Erhag said. “I think that’s one thing why it was so popular. And then you bring nature to everyone’s living room. ‘
Hanna Sandberg, 36, first started watching in 2019, although she saw no moose. She turned in the following year, eventually saw and hooked a few.
“You can look at them and be part of their natural habitat in a way you could never be different,” she said.
Moose mega-fans
After hours of an empty forest, catch a camera footage of a moose approaching the riverbank. Suddenly slow TV becomes urgent.
The Push Alert hits SVT’s app – “Första ELGARNA I Bild!” Which amounts to “first moose on camera!” – Like viewers worldwide. The chat of the Livestream explodes as commentators’ encouragement to the animal and now makes his way into the water.
“I actually want to be a little fly against the wall in every household that looks at the migration of the moose. Because I think there are about a million people saying about the same thing: ‘Go on! Yes, you can do it! “” Malmgren said.
Mega-fans like Malmgren, which is in a Facebook group of 76,000 plus viewers, are committed to watching as many hours as possible.
“I was late to school because I saw Moose and my teacher was like ‘what, did you see moose in the city? “And I was like ‘no, it’s on TV,’ ‘Garp Liljefors said.
Malmgren said friends and family learned not to bother her when the moose was running.
“If someone asks me, ‘What are you doing? Oh, no matter, it’s the wonderful migration, ” she said. “They know.”
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