The car experience was formerly known as Edmonton Motorshow, and after five years of vacation, the car experience returned to the Edmonton Expo Center.
The four-day event begins Thursday, allowing attendees to view new features in the automotive world, consult several manufacturers and test-driven new cars.
“We are still showing a lot of other things like racing, tuners, exhaust and everything that touches the automotive industry,” said Eleasha Naso, automotive experience manager.
New things this year are partnerships with the YEG Motorcycle Show.
“We’re saying, ‘We’re driving love, they’re riding,’ and we have everything that touches you in this show.”
Its rewards are during the new challenges of the automotive industry as it and consumers try to browse new tariffs.
On April 3, 25% of all foreign-made vehicles entering the United States were effective.
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Canada retaliated against the 25% tariff on vehicles it made.
There are some exceptions that fall under the Canadian United States Mexico Agreement (CUSMA).
NASO said the industry is also challenging as policies change rapidly.
However, she said dealers are ready to answer as many questions as possible and can help customers plan ahead.
“Come here, what we know today is. We can give you information today to see what your next purchase looks, schedule, how tariffs can impact some of them with the best we know,” she said.
The United States also plans to impose a 25% tariff on certain auto parts on May 3.
Naso said it is unclear how this happens depending on how the vehicle is built.
“They’re not all made in one country. Parts and things come from different countries, and the impact of this kind of impact is hard to piece together,” Nasso said.
Frank Paonessa, general manager of West Edmonton Volkswagen, said the tariff impact has now become part of his daily sales conversation, besides the interest rate, price and reliability of certain vehicles.
“It’s going up all the time. I can only tell people that today’s car prices are the same as yesterday’s. But I can’t guarantee it tomorrow.”
Volkswagen is still looking at the details of how tariffs will play a role in its business, he said.
He advises Edmontonians who want to buy a new or used car will buy it as soon as possible.
“It sounds cheesy because I feel like I’m in that sales mode, ‘Now is the best time to buy’, but this is! You don’t know what’s going to happen next.”
He advises people who want to buy used vehicles to do so as soon as possible, as he believes that prices will rise if there are not enough new vehicles that cannot meet the demand.
Automatic experience show will be held until 6pm on Sunday
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