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Stella McCartney Kids has collaborated with Sponbob Squarepants for a new range of fashion.
The 53 -year -old clothing designer, who has three children, 18 -year -old Miller, and Beckett, 17, and his 18 -year -old Bailey daughter, with her husband Alasdhair Willis, has launched a 38 -piece capsule.
The items included in the collection, which presents clothing for age between zero and 14, are a crochet bucket hat of the adorable yellow sponge, shirts, denim, lounge clothes, footwear and accessories that show the lower characters of the bikini.
The new incorporations of the brand highlight their values of being “a little crazy” and “not of the norm.”
Wwd.com cites Stella saying: “In Stella, we question everything, thinking outside the box, questioning humanity as we know her.
“And spongebob has the same values as us. It is a little crazy; it is not of the norm and we celebrate each thing about spongebob and its community.”
In addition to a spongeBob, the collection sees other characters, including Starfish Patrick’s star and the owner of Chum Bucket, the plankton plankton splashed in the range.
The tied -dyed room fashion, as well as denim with acid washing, pays tribute to California, USA and spongeBob because it is believed that the fictitious city of Bikini Bottom is somewhere in the Pacific Ocean.
Nickelodeon is owned by the Paramount Media Networks division, and Stella has “transformed” the “cheerful spirit” of the character to offer an attractive collection for families.
Pam Kaufman, president of Paramount and executive director of international markets, global consumer products and experiences, is cited by the publication saying: “Stella has transformed the cheerful spirit of spongeBob into a sophisticated fashionable capricious collection for this iconic franchise.”
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