Communications Agency Sling & Stone was appointed by New Zealand Kiwisaver ethical supplier Pathfinder after a competitive tuning process.
The agency’s summary is to show how easy it is to invest ethics, while still doing good returns, and positioning Pathfinder as a supplier that Kiwis can feel good for being.
Sling & Stone will adopt an integrated approach, covering media relationships, thought leadership, social media and community construction through events and defense.
Shared Principles
Lily Richards, Pathfinder’s creative director, says it was crucial to select an agency that shares her principles of being creators, leading courageously and thinking differently.
“We did just that.
Sian Church, head of New Zealand, Sling & Stone adds: “Pathfinder’s commitment to transparency and authenticity is the leadership of industry, which is what has excited us in the summary and makes it a perfect match for our deep experience working with financial disruptors.
Pathfinder is owned by Alvarium, a New Zealand -based heritage management boutique.
