New video a 2025 rallying cry about what it means to be Canadian

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Jeff Douglas did it again. Let us be proud of Canadians mixing with humor and serious patriotic tugs.

He appeared in a video “We Are Canadians” launched Tuesday afternoon. This is the only So-Far video on a newly cast YouTube channel called @PayerJoes1867, which earned over 8,500 views in its first few hours.

The channel announced on its page: “Canada needs a rally to cry. So, we did one.”

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You may remember Douglas, the current host of the CBC Halifax afternoon radio show, whose former incarnation was “Joe Canada.”

In 2000, he appeared in an ad for Molson Canadian Beer, which boasted about some unique elements that involved what Canadians meant (still mean). The ad has received millions of views on YouTube.

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Molson Advertising marks the difference between Canada and the United States. “I have a prime minister, not a president. I speak English and French, not Americans.

As any young traveler would have known then: “I am honored to sew the flag of my country on my backpack.”

Then there are some key (if patriotic explanations) statistics: “Canada is the second largest land (in the world, second only to Russia), the first country in hockey, and the best part of North America.”

After the ads, he continued to be a co-host of CBC Radio and happened to have a few years of history before returning to his native province, Nova Scotia, in 2019.

In the 2025 video, Douglas sees himself as “Jeff.” It’s no longer Joe Canada. The National Post contacted the CBC in Halifax to post Douglas’ comments, but his radio producer said he was spending a week’s vacation and was currently unavailable. The producer said Jeff’s Facebook page showed a small number of staff working in the video.

Meanwhile, CBC Nova Scotia recently sat down with Douglas as old videos emerged as a new life in the current political climate. The ad appeared on TV that year after Robin Williams released a comic song called “blick canca” from South Park. He toured the country on Joe Canada. The show led to new work on historical TV, which was later made on CBC.

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Douglas said the cultural context of 2025 and 2020 provide a “very different background.” “What we’re finding now is that when someone abroad starts targeting us, we can quickly turn off rankings. That identity and pride … and the love of our neighbors is back in the talk show.”

The new video starts with typical Canadian considerations for others. Douglas began quietly, “I know that letting someone slack off is essentially ours.”

“Maybe he’s confused…or maybe he really needs ‘double’.” The background appears on the side of the red coffee cup (Tim Hortons?), with an image with “POTUS” (the abbreviation of the US President) appears in the background.

Then the image of Trump popped up.

“But this is not that guy.”

A sharp criticism is in the well-known image of Trump overlooking the mountains, quickly overlooking the Canadian flag.

“That’s not the Rockies. They (Americans) made a lot of mistakes. They mistake our modesty for gentleness, our kindness, and our country mistakenly thinks another star on the flag.”

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The beautiful scenery of Canada’s favorite food forms the basis of the next barb: they mistakenly think of “our love for the hot cheesy poutine, the hot cheesy Putin.” Behind Douglas a naked horse appeared Putin with a horse stabbing.

Douglas claims that Canada will not be bullied or threatened. He mocked Trump’s argument that the line between Canada and the United States was “artificially drawn.” He said it was “not artificial”, pointing to his heart and adding, “It’s right here.”

“This is the land where Terry (Fox) runs, and Gordon Lightfoot and Gord Downey are singing.”

In case he became a little too attractive, Douglas recalled the invention of the land of peanut butter, tomato sauce and yoga pants.

Although he does pay tribute to universal health care and to the United Nations peacekeepers in Canada.

While the Canadian may not be perfect (photo prompts of a Canadian soldier facing the nose on his nose during the OKA quarantine), he admitted: “We are not the 51st place!”

Instead, Canadians, he said, “were the first to build a bridge (involving the Mexican-US wall on the border?) and the first to guard you.”

Then the final rally cried: “We are Canadians.”

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