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Postmedia is launching a new self-service advertising platform to help businesses simplify digital and print advertising.
Postmedia Advertising Managers (PAMs) provide advertisers with greater flexibility and control over their campaigns.
Adrian Faull, senior vice president of media sales at Postmedia, said that while it caters to businesses of all sizes, it is designed specifically.
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“The introduction of Postmedia advertising managers marks an important milestone for Postmedia and the businesses we serve,” Faull said.
“By providing advertisers with an easy and effective way to manage their campaigns, we are empowering local businesses to connect with customers in a meaningful way. Our platform is designed to provide advanced advertising experiences across a network of one of the largest trusted publications in the country to ensure businesses achieve authentic, measurable results.”
Postmedia has over 130 publications that provide over 18.4 million audiences to monthly print and digital readers.
Using PAM, small businesses get an affordable advertising solution to connect with local audiences across the network.
The platform also provides advertisers with powerful targeting capabilities that can attract customers through geographic and contextual targeting.
The intuitive interface provides real-time reporting and insights so advertisers can continuously monitor and optimize campaigns for maximum results.
Whether it’s attracting a local audience or reaching a national population, the platform’s easy-to-use interface can simply place ads across multiple channels and devices to achieve marketing goals.
The platform also provides detailed insights on campaign performance to optimize better results.
To learn more about PAM, visit https://postmediasolutions.com/admanager.
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