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MOVEMENT DISEASE won the Global Grand Effie in the best of the best Effie awards for your ‘You are cooked’ campaign New Zealand Fire and Emergency.
Now in its third year, the ‘You are cooked’ The platform continues to boost positive behavioral changes across the country.
After winning gold and the ‘hardest challenge’ at Aotearoa Effie Awards, the campaign has achieved global recognition.
Recognized in the institutional and recruitment category, he cemented his status as one of the most effective ideas in the world.
Effie’s awards They are the global reference for the effectiveness of marketing. They honor campaigns that not only move people emotionally, but also change the needle commercially or socially – the ideas that work.
This level of recognition puts MOVEMENT DISEASE in rare company.
Creativity that drives change
‘You are cooked’ approached a unique Kiwi problem: the high number of home fires caused by people trying to cook while drunk.
Instead of telling people what not to do, the campaign has had a humorous but deeply practical solution-a recipe book with no recipes for when you are too cooked to cook.
Amanda DuncanNational Communications and Engagement Manager in New Zealand Fire and Emergency says: “Seeing this campaign recognized in the global scenario means a lot for our team.”
“He talks a lot about the power of an idea that is born of a real vision and delivered with creative bravery.
“‘You are cooked’ have already had a tangible impact on Aotearoa’s communities. And this award is a proud reminder that the work we are doing here is important.”
Chief of Strategy Diseases Hilary ngan KEE He adds: “From the beginning, this campaign was about the break – drawing attention in a way that seemed real, human and empathic.”
“This proves what we believe in the disease of movement: What bold and creative ideas can change behavior and, in this case, genuinely make people safer.
“Having this recognized in a global scenario is huge – for us and everyone who supported it.”
Post Motion’s disease gets Global Grand Effie from ‘You You Cooked’ first appeared on Stoppress.Co.nz.
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