For Emmanuel Macron, it always seemed as if his presence was revealed in a room full of mighty people. But according to a new book, the French president may have helped.
Mr. Macron, 47, carries ‘industrial quantities’ of Dior Eau Sauvage, claims journalist Olivier Beaumont, so that his assistants in the Elysee Palace may feel that he is approaching before entering the room.
The French president is described as a deliberate ‘feature of power’, and deploy the scent ‘to all hours of the day’ and always make sure you have a bottle, ‘especially in one of the drawers of his desk’.
According to extracts from The tragedy of the Elsee, The book claims that “fewer additional visitors overcome themselves through the flowers and musky flavor, as refined as it is powerful”.
Mr. Beaumont writes: ‘That the president is in the building.’
The book continues: “Just as Louis XIV made his perfume a feature of power as he paraded by the Galleries of Versailles, Emmanuel Macron uses his element of his authority at the Elsee.”
Mr. Macron uses the scent as a way to almost mark its territory, says One Aide and adds that you can feel it ‘when the president enters the room.
“It’s not subtle, but it’s fast. It means: ‘Beware, here I come! “,” Said a former assistant. “You just have to be in the Vestibule d’Onneur to know if he was there recently or not.”
Even Brigitte Macron, the president’s 71-year-old woman with whom he has lived for 20 years, is still surprised by [his fragrance] And let a loud ‘ohhh’ be asked out of the smell of her husband.
But if her husband travels the world for crunch meetings with world leaders, the temptation for Ms Macron is too great, the book claims.
‘[The smell] Do not prevent her, if he sometimes flies abroad for a few days, to allow herself a little coquetry: to lightly inject herself with her husband’s perfume … to have the feeling that her husband is not very far, “the book claims.
Sauvage, the world’s best selling male scent – of which Johnny Depp has been facing since 2015 – is made by Dior, part of the LVMH empire owned by Bernard Arnault, the richest person in Europe.
According to the book, Mr. Macron pairs of sunglasses “every uglier than the last” to his guests out when the sun is on the Palace Gardens.
He has a case “containing about 20 pairs of second -hand glasses, of all shapes, not really fashionable, some with crooked arms, others with red rims,” even a little ridiculous “from which you should choose to be allowed to stay”.
One French minister says: ‘It is clear that it is not meant to make us look good. I even wonder if he, deeply below, doesn’t get a kick to see us with these things. We look so stupid.
“Once you borrowed one of these pairs, you don’t want to forget to bring your own.”
