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Following the announcement of the US president of a 100% fare on all films made ‘in foreign lands’, the local screen sector was in question – if not a little confusing.
Donald Trump has announced that a 100% rate will be implemented in all films made outside the United States of America. “The film industry in America is dying a very fast death,” he posted in Social Networks. “Other countries are offering all types of incentives to disrupt our United States filmmakers and studios. Hollywood and many other US areas are being devastated.”
Trump continued to say that those movie incentives, which would include New Zealand’s screen production subsidy, are “a threat to national security” that also equals “messages and propaganda”. He then authorized the beginning of a process by instituting a 100% rate on “all the films that come into our country that are produced in foreign lands,” concluding this: “We want movies made in America again!”
The announcement has potentially huge implications for Aotearoa. Our gross screen revenue is about $ 3.5 billion a year, and a significant part of this is foreign productions. Since 2014, the Walked of New Zealand’s Screen Production It provided a 25% discount on international screen productions in Aotearoa and was accessed by box office successful American titles as avatar: The Way of Water, M3gan and the Meg.
A report Evaluating the impact of the concession in 2018 He found a net economic benefit of $ 336.1 million in his first three years. Until 2022, it was found that productions accessing the discount spent a Estimated US $ 5.2 billion in New Zealandincluding local jobs, hospitality, construction and construction. “This represents a significant investment in the economy of New Zealand and far surpasses the cost of the discount,” reads the website of the Ministry of Culture and heritage.
So where does Trump’s announcement leave all American productions coming to our backs? Anne Murray, CEO of the New Zealand Film Commission, told Spinoff that The conversations were happening at the back of the ad. “We are talking to our international partners about what the implications may be,” she said. “We are attentive, however, this is an evolving situation and it is too early to speculate about what it can mean.”
Irene Gardiner, president of Screen Producers NZ (Spada), found the writing of the ad “a little confusing” ad.
“He seems to be concerned about US movies being ‘filmed/post produced’ in other countries, with the incentives offered,” she said. “But then he talks about ‘produced’ movies outside the US being subjected to tariffs.” It offers a local example: “DOes does he mean movies produced by NZ as Tinā could not be released in the US without a tariff? Or does he mean movies produced in Americans who are filmed here will be targeted? ”
Regardless of where the fare is directed, Gardiner says it would be “a terrible shame” for the industry implemented. Recent US productions on our backs include Heart of the Beast, a Brad Pitt movie in Queenstown and the Florence Pugh Eden in ōamaru. “We love to have American productions working here – it’s great for the economy and it’s great for the screen industry. And we love our best movies and stories of New Zealand being seen by the American audience.”
Local -screen veteran John Barnett agrees that, although there is concern out there, there is also a lack of clarity on how the tariff process would be performed. “No one knows whether it includes television content or streaming content or how far the fare will really happen,” he says. “What will Trump do if M3gan comes here and spending $ 200 million here? He will charge $ 200 million? And who will pay?”
However, Barnett understands why people would feel shaken. “At the moment, US productions are the largest source of continuous production in New Zealand – east of Eden, was here for eight months and employed hundreds of people, or Cameron’s Avatar films that had hundreds of people working for years,” he says. “Then there are houses like Wētā FX that do a lot of final work – everyone will be trying to find out what that means 100%.”
At his post-cabinet press conference this afternoon, Prime Minister Christopher Luxon said New Zealand was “the best place to make movies in the world,” but it was “too early” to talk if the government would consider any change in the screen discount as a result of Trump’s announcement. Paul Goldsmith, Minister of the Media and Communications and Minister of Arts and Heritage, did not respond to Spinoff’s request for comment.
According to Trump’s social announcement, the process has already begun to implement the 100%rate. While the screen industry in Aotearoa awaits more details, Barnett kindly adds another point to consider. “No Contrary to everything else Trump did, he has totally logic, “he says.” If there is one thing we learn in the first 100 days, what he says today is not necessarily what he will say tomorrow. “
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