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Griffin said to New Zealand Herald He wanted to “refresh” the packaging of chockie chips, hundreds and thousands, shringbury stripes and cookies to make them “lighter and easier to find”.
Cookie Bear was developed by Dunedin Hudson’s in 1968 and became extremely popular.
A cookie bear club was created in the 1970s and members grew to over 162,000 children under 12, almost one in four Kiwi children at the time.
Hudson’s was bought by Griffin’s in 1989 and the new owners kept the mascot in search of another generation of New Zealandes.
Cookie Bear’s “downtime” also entered the pop culture of New Zealand.
Griffin’s said the pack of the pack has focused on the Griffin brand and the cookies themselves and appeals to a wide range of kiwi cookie lovers. “
“While the packaging is moving to our Chockie chips, hundreds and thousands, shringbury stripes and cookies, consumers can expect the same quality, recipe and good taste.”
The cookie bear will still appear in its bear bear cookies cookies.
– APL
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