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Kiwi Alcohol Without Alcohol Brand AF Free He is making his coachella debut this month.
By partnering with Los Angeles’s non -alcoholic retailer, The New Bar, Free AF will be New Zealand’s only alcohol brand at the global festival.
This year, Coachella will perform performances by Lady Gaga, Green Day, Post Malone and Travis Scott.
More than 250,000 festival goers are expected at the event, which will take place on two weekends: April 11 to 13 and 18-20 April.
AF Free Founder Lisa King says: “We are thrilled to bring a taste of New Zealand’s vibrant alcohol culture to one of the world’s most emblematic festivals, along with the new bar.
“Collaborating with Coachella’s new bar is an incredible opportunity to show our alcohol cocktails to a global audience.”
Non -alcoholic pressure
While festivals are traditionally fed drinks, the demand for Non -alcoholic options It is growing rapidly.
According to Nielseniq, the non -alcoholic category continues to emerge. It grows 30% annually and designed to reach $ 1 billion in sales by the end of the year.
Generation Z is leading this movement, with more than 45% reporting that they have never had an alcohol.
“The non -alcoholic landscape is evolving enormously. And more people around the world are choosing to drink less or abstain from alcohol.
“The new bar is helping to lead this accusation, transforming the festival’s culture, offering immersive and non -alcoholic premium experiences,” says King.
MAKING DON’T DRINK AF COOL
The free presence of AF in the US market has expanded significantly in the last two years.
It has grown from 400 initial stores to over 4,000 across the country, including large retailers such as shoots, Walmart and Target.
The brand’s visibility was amplified even more with the successful dry collaboration of January this year with Khloé Kardashian and Kris Jenner.
King says: “It’s not just consumers who make this change. More than a dozen artists who perform at Coachella this year have publicly stated that they don’t drink. This reinforces the importance and relevance of the presence of the new bar.
“Being at Coachella marks our greatest activation of the year, aligning themselves perfectly with our mission – not to drink, AF cool.”
The post free of the post makes its debut in the global scenario of Coachella first appeared in Stoppress.co.nz.
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