Clemenger Bbdo and less than 10% F*CK who are positioning themselves on this International Women’s Day to interrupt freedom of expression. But not the freedom of expression you are thinking. Every year, large corporations around the world ask women to talk for free at international women’s day events – increasing the $ 10.8 trillion in unpaid labor women who already do each year.
Thus, Clemenger Bbdo and less than 10% F*CK who intervened with a presentation called the rate speech that women can use to educate people who ask them not to speak for anything.
Rate speech
To promote the initiative, the award -winning journalist and social commentator Jane Caro Estrela in a social video that calls the hearts that use International Women’s Day to extract free work and leads viewers to download the presentation.
“This is a great initiative of Clems, and I was delighted to participate (and receive my invoice) not only has been asked several times to talk for free at DCI, but on two occasions to pay for the privilege! Women’s work is valuable, which means it should be paid, ”says Dear.
Clems creative team Ellie Dunn, and Hugh O’Connor, add: “This is a problem we have seen in Linkedin for years. We hope the speech of the rate will talk to women everywhere that have experienced it firsthand. More important, however, we hope this will reach the large guilty organizations to do this. Who, as Jane puts, can ‘bugger out’.
The campaign also features a poster that acts as a script that women can use if they have been asked to talk for free at an IWD event.
CCO Adrián Flores says: “At Clems, we strive to do great things about which Australians talk about. And this is a topic that certainly requires more conversation. And less mansplaining of me. ”
The campaign is supported by less than 10%, a global community dedicated to defending female creative leadership.
Founder Mikhaila Warburton says, “With ‘Rights, Equality, Empowerment’, as the international theme of this year’s International Day, the rate speech is a powerful reminder to recognize and respect women’s time and talent – not just DIW, but every day. He also highlights a much broader question: to ensure that women are really valued for their contributions at the workplace. This is something I am deeply in love and a conversation that should continue beyond just one day of REcognition. ”
