Wellington’s Hemisphere And Big River Creative has announced a Rangapū (partnership) that establishes a unique double leadership structure.
The talented creative leader, Te Awanui Reeder (Ngāi Te Rangi, Nga Pōtiki, Ngāti Whakae, Ngāti Kahungunu) enters the main role of Pae ārahi in the hemisphere while continuing as director of Big River Creative.
“We are creating a real and fearless Tiriti-Dynamic Relationship that preserves the mana Motuhake of both agencies while expanding our strengths as a single team,” explains Reader.
“We are not just combining resources – we are reimaging how agencies can work together in Aotearoa,” adds Dr. Tim Antric, Kaiarataki of the hemisphere. “This Rangapū brings Kotahitanga (unit) to life, mixing our integrative creative, media and consulting experience with the exceptional resources of cultural leadership, design and production of BRC. We are transforming how agencies collaborate to benefit customers and communities. ”
Expands offers
The partnership significantly expands offers with funds enhanced in:
- Culturally focused advertising and design solutions
- Cultural training
- Kaupapa Maori approaches
- Creation of social media content and community management
- Marketing of Social Change and Behavior
All services are sustained by deep cultural experience and authentic engagement with Maori, Pasifika, Asian and various communities communities throughout ATAEROA.
Perfect fusion
Operating from shared offices in the heart of Te Whanganui-a-Tara, the partnership perfectly fuses the strategic thinking of the hemisphere and the integrated experience of BRC’s award-winning design, especially in graphic design, videoography and UX design.
Together they offer a perfect mixture of BRC’s “ambudence” thinking and the commitment of BRC with “high quality, at speed with Aroha”.
For customers, this innovative model offers unprecedented access to comprehensive skills throughout the strategy, creative, digital, media and cultural engagement during a single simplified relationship.
“This is not just growth; It is about creating significant changes through services that really connect to various communities, ”adds Antric. “Together we are establishing a new pattern for culturally authentic and strategically solid creative work that gains heads and hearts.”
