In his last campaign for month B Corp, B Lab Australian and Aotearoa New Zealand are shining the wave of business oriented business Committed to balance people, planet and profit.
The global campaign, Gen Bcelebration B Certified Corporations ™ (B Corps) that are leading the accusation of creating a more inclusive, equitable and regenerative economy.
B Corps are companies verified by B Lab To meet high standards of social and environmental performance, transparency and responsibility. Australia and Aotearoa New Zealand now have nearly 750 certified b bodies, based in AANZ, including kiwibank, deadly ponies, two islands, Pals, Kmd Brands (Kathmandu, Rip Curl, Oboz), Synlait and Pic Peanut Butter – which are generated on NZD $ 27 billion Billion), RIP 27 Bills), Synlait and Pic Peanut Butter – which generate about NZD $ 27 billion
Transforming the economy
“With over 170 B Corps in Aotearoa New Zealand, our growing community is incredibly diverse in size, sector, age and impact, but united by a shared vision to transform the economy,” says Michele Wilson, manager of Aotearoa New Zealand.
“B Research Aanz shows that B Corp awareness in Aotearoa is constantly increasing – an increase of 7% (15%) since 2023. Gen B The campaign has everything to do with accelerating this moment – increasing awareness, highlighting the incredible work of our community and inspiring more business to use your business as a strength for good. ”
By 2025, there are more than 55 planned promotional events and activations throughout Australia and the New Zealand to celebrate the positive impact of being a B Corporation.
Kiwi Highlights
Some highlights of kiwi include:
- Panels and interview events with leader B Corps on topical topics such as good design is essential for business success (March 6, During Auckland Design Week) and advice for organizations trying to change the status quo in their industry (Wellington, March 19; Christchury, March 25).
- The world’s untouched Newmarket Boutique will host a night showcase of some of the best B Corp Community brands in Aotearoa, including sampling, purchases, expert consultancy and special offers (Auckland, March 13). Presenting Aleph Beauty, Almighty Beverages, Bennetto Natural Foods, Blue Frog Breakfast, Blunt, Deadly Ponies, Deep Wines, Monarch Jewelry, Ozone Coffee, Friends, Photo peanut butterRaglan Food Co, Serraria Brewery and untouched world.
- Guard -Bruscos You are hosting a B Corp Month B Corp repair workshop in Britomart Square in Auckland (22h to 15h, March 20)
- Bared Footwear is in partnership with Outland Denim and other ethical fashion brands for a special offer of the month B Corp.
- EcostoreBay’s main Freema Bay store will have discounts on B Corpp products, including care during Awwa, Keep Cups, Weleda and Honeywrap, as well as a competition to get a draw to win a Caliwood kitchen pack when you buy any Caliwoods product during BCorp month.
- Pacific Harvest is conducting an activity program in Wellington, celebrating the vital role that algae play in our planet’s health, beauty and culinary diversity. The program includes free activities such as seaweed yoga, saunas born, community snorkels and mysterious movie nights. They are also hosting two seabed tasting sessions in organic stores, with 10% of March sales donated to love Rimurimum’s seaweed restoration work in Wellington Harbor.
- In addition, Pacific Harvest is launching a consumer offer in partnership with ethical brands such as Karma, All Good, Kowtow and Ceres Organics.
The campaign will also present a dynamic impulse of social media, activated by B Lab Aanz channels and amplified by its AANZ community through creative content.
B Corps unites globally
The global campaign of the month B Corp unites almost 10,000 certified companies BTM in more than 100 countries and 160 industries.
“The development of a globally resonating campaign, enabling B Corp local communities to show its unique impact, was the key to the concept of Gen B,” said Alex Gaterud, creative at Zeus Jones, based in Minneapolis, a Certified B Corp and the strategy, the creative and design agency behind the global campaign.
Michele Wilson adds: “For B Lab Aanz, B Corp’s month is more than a celebration – it is a global call to action. The world seems increasingly uncertain and, in a moment of political tensions, conflicts and policy setbacks, strong commercial values and purpose are important more than ever.
“The B Corp community is leading the accusation of reformulating our economy for the better. We are proud to celebrate the incredible impact of our local body B in March and beyond, and inspire more companies to intensify and be part of the change we urgently need. ”
