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While menopause may seem overwhelming for some, a new app built in Montreal hopes to use AI to help women browse the experience.
Co-founders Nathalie Belanger, 56, and Elizabeth Wasserman, 50, were inspired by their experience in menopause to create Exs Elina, an app designed to make it easier for women to find useful and accurate information about menopause tailored to their needs.
Belanger said the name Elina, which comes from Greek origins, means bright light because they hope the app can bring some light and guidance to women, which is often like dark and lonely times.
“Frankly, we discovered knowledge about menopause through our menopause journey,” Bellange said.
“This has led to many conversations with our friends, women in the professional world, which has made us realize how common this issue is, and there is little information about women during menopause.”
Menopause is called the stage of female life, when her period stopped permanently and she could never get pregnant again. While this is a normal part of aging for women, many different symptoms usually occur during this period and during the time (called fences).
Ask Elina co-founder Nathalie Belanger.
Courtesy of Ask Elina
Belanger said she knew little about perimenopause and its associated symptoms, which made it difficult to understand what was going on.
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She noted that several of her friends were even “come-in-happy” by their doctors who told them that the symptoms were “all in their minds.”
“So imagine how it feels like for seven years, which is the average time a woman spends during perimenopause. So it’s clear that women need more information about what’s going on in their bodies,” she said.
Belanger and her partner are both experienced executives. Belanger is the former vice president of Reitmans Retail and Aeroplan, while Wasserman, founder of Dating Platform Mate1.com, has a global online community of more than 50 million users.
Elizabeth Wasserman, co-founder of Ask Elina.
Provided by Elina
The Easg Elina app uses patient AI tutor technology belonging to Life to ensure women get accurate health advice.
“Sometimes AI makes up things. This is called hallucination, and the technology belonging to uses health care measures. So it only uses verified information, so there is no hallucination.”
By using AI, she said, the more you can learn about the more you use, the more personalized approach it can be for each user, taking into account the information that information has already learned from them when providing suggestions or answering questions.
“About the technology of belonging, you can change the tone of how Elina answers your question. So we built her compassion and explained and gave answers, like you really are just chatting with your best friend, not the doctor,” Belanger said.
She noted that the app is not about replacing a doctor, but about helping women prepare and know the right questions so that when to see a doctor to help you make the most of your appointment.
While they are still working on all the details, the company plans to offer a free version of the app and paid options to make it accessible to all users.
Ask Elina, a new application designed to help women effectively navigate perimenopause and menopause.
Courtesy of Ask Elina
The app is scheduled to launch on Apple and Android devices in May.
“Just know what’s going on in your body and be able to identify and pinpoint the cause and find ways to help yourself with your symptoms is what we hope to do,” Belanger said.
& Copy 2025 Global News, a division of Corus Entertainment Inc.
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