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A ban on false reviews and hidden fees for online buyers came into effect today.
Consumers will now see more transparent prices, as businesses are needed to include administration and booking fees in the preceding costs of goods and services.
However, the law stops to include optional extras, such as choosing aviation chairs or baggage upgrades, in the initial price show.
A key element of the new law focuses on the pervasive issue of false reviews.
Online platforms are now legally obliged to implement measures to place the fabricated reviews and to remove existing.
This step aims to provide consumers more sincere insights into products and services, which promote greater confidence in online markets.
The Department of Business and Trading Estimates that consumers spend £ 2.2bn annually on hidden fees, which highlights the significant impact of these previously unknown costs.
Although the new legislation does not cover all extra costs, it is a step towards greater transparency and fairness in online transactions.
Justin Madders, Minister of Competition and Markets, said: “From today on, consumers can confidently make purchases knowing that they are protected from false reviews and prices dripped.
“These changes will give consumers more power and control over their hard -earned cash, as well as help to establish a level playing field by repeling bad actors undermining businesses.”
The measures fall under the digital markets Bill, competition and consumers approved by Parliament last year.
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