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It was an accidental moment that brought life to a new form of women’s health tweezers, the cyclist.
“It was a DM for Jess – ‘My gut is telling me to send you a message and have a boost about it,” says co -founder Katherine Douglas.
The cyclist is an educational platform that helps women sail their reproductive health. It has a blog, as well as specialized resources and guides from the Advisory Board of Health Professionals.
Women’s health experts are listed in a directory, and Quinn and Douglas also host a regular podcast.
The time to be diagnosed for endometriosis is about eight years, says Quinn. It is incorrectly diagnosed, fired or ignored, so it is their hope that the cyclist helps connect people with vital facts and information, as well as health professionals who can help.
Parallel experiences
Douglas, general manager of Douglas Pharmaceuticals and Quinn, the personality of the media and the diversity lawyer had worked together before -at the launch of the ex -EX -Ex Braveface health brand, designed to help people deal with stress and anxiety.
“I was inspired by your defense and history,” says Douglas from Quinn. “So when her content was postponed, I found out it was because she just had a miscarriage. I just had a miscarriage at the same time – it was just this moment of hydrographic basin for me.”
The next time they saw each other, they had a long conversation about all women’s health things to live with endometriosis and their fertility journeys.
“I thought my head, there is so much potential that we have such parallel experiences,” says Douglas. She adds that, with both in positions to self-finance their health care, they have seen an opportunity to share the information they have learned from a broader audience.
‘Aha!’ moment
When Douglas’s message landed in Quinn’s inbox, it was an ‘aha!’ moment for her.
“It was an accident-Paric so much aligned. I worked on my own as influencers for about seven years and was ready to do more with my audience,” says Quinn.
“I was sharing my endometriosis journey, publishing intense topics and people were really involved.”
Getting the cyclist on March 12 would take two and a half years and one baby each.
Mat Leave and choosing a name
Douglas laughs that a little of the impulse they experienced were unavailable when she left maternity leave.
“My priorities changed a little. So I came back and Jess got pregnant and left on maternity leave.
“But it also gave us a totally different lens – experience with women’s health conditions and now maternity.”
The challenge of settling in a name was up there, with the moment of his maternity leave, Quinn adds.
They wanted something to talk about the rhythm and cadence of the female menstrual cycle – hence the cyclist.
“They are [menstrual cycles]They are a gift to us. If you get menstruation and are a little relaxed, something is not right, ”says Douglas.
Now it’s live, the cyclist is a colorful site that hosts real Kiwi women, including Quinn and Douglas media accounts, as well as social media on Facebook, Instagram and Tiktok.
They expect to start hosting community events, but for now, the focus is on achieving as many people as possible with their health content on social media and podcast and then attracting people to the site.
Motivational messages
“We are supported by the community, but the expert supported by the community and it is up to the individual to choose the content they want from Smorgasbord of Information,” says Douglas. “We learned a lot from the experts.”
Quinn adds that they were impressed by the engagement they had seen since the launch three weeks ago. Geunin messages that received from those who got involved with their content as well as quickly, gaining 10,000 followers showed that there is a hunger for information, but also overwhelming gratitude for the platform.
“The DMs we pass are long lasting – this gives us a lot of motivation to continue,” says Quinn.
The post Serendipity and a DM: The Birth of the Women’s Health Platform that the cyclist first appeared on Stoppress.co.nz.
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