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Last week, the board of the internal agency announced 2025 IHAC Awards in a virtual ceremony, recognizing excellent work throughout APAC.
The highlights of the 2025 ceremony include an impressive double victory for the Movember team, which took home bothBest Integrated Campaignand theIHAC Award for Goodfor the “real face of men’s health” campaign. Judges praised the powerful narrative of the campaign and its significant impact on raising awareness of men’s health, as well as their role in influencing the male health strategy of the United Kingdom government.
Fierce competition
You, one of Australia’s first internal agencies, claimed the internal agency of the year, recognized for its perfect integration of marketing strategy, creative, media and data to provide outstanding results.
Asahi Beverages’ Zak’s government was appointed this year’s rising star for its innovative work in social and digital marketing at Asahi Beverages, showing a new and impactful approach.
Abby Blackmore, IHAC HeadHe says: “The competition was fierce this year and this winners cohort reflects the growing trend of internal teams that boost impactful and integrated campaigns that are exceeding the limits of creativity and business results.
“With a record number of entries in 2025 and the increase in the recognition of the internal team’s ability to offer exceptional work, IHAC awards continue to highlight the important role these teams play in the marketing sector. Congratulations to all the winners!”
Announcing the winners
This year saw a record number of entries, reflecting the growing influence and recognition of internal teams.
The full list of prize winners is as follows:
- IHAC Award for Best Integrated Campaign: MOVEMBER – The true face of men’s health
- IHAC Award for Agility: MYOB – Change the xero
- IHAC Award for Best Innovation: OPTUS – Redefining without with there and data orientation orientation
- IHAC Award for Good: MOVEMBER – The true face of men’s health
- IHAC Award for Best Creative Work: ASAHI BEVERAGES – 1 House GNBC Winter Migration
- IHAC Award for Rise Star: Rule of Zak, specialist in Social Media Marketing, Asahi Beverages – 1 home
- INTERNAL AGENCY OF THE YEAR: SAFE YOUI
Chris Maxwell, IHAC’s executive president, says: “Huge congratulations to this year’s winners. The quality of work continues to increase, and internal teams are leading the way with more integrated TVCs, video content and creative development campaigns.
“We are also seeing AI strategies and data data playing a larger role, helping teams to offer smarter and more targeted results. It’s exciting to see how these innovations will shape the future of internal agencies as they evolve.”
As the internal agency sector continues to grow, IHAC awards offer a very necessary opportunity to celebrate the contributions these teams are making to the sector.
Post IHAC announces 2025 prize winners first appeared on Stoppress.co.nz.
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